Do I have a message, or do I just like the medium?

A little over a week ago, in the midst of a warm spell in Denmark, my new best bosom buddy Mikael Colville-Andersen — with whom I see eye-to-eye on absolutely everything, not bike related — pulled out his camera and asked me, "What’s cycle-space?" Plied with Danish beer, and on the back of some good conversation, I replied with the most captivating answer, so captivating the camera man’s attention drifted to the girl at the next table. On yar!

But you want to know, don’t you Roberto, what cycle-space means? That is why I registered the domain name, and made this little site. Thank you Roberto for reading, and thank you Mikael for my 5 minutes feeling like the subject of a Sunday afternoon arts documentary. This moment of lionization coincides with a retrospective by Australia’s national radio broadcaster (ABC Radio National) on the thinking of Marshall McLuhan, whose message (if this is possible) was that the medium in fact is the message.There are enough double negatives in that little paradox, to turn a man toward cycling. If only I could take clips like these of McLuhan, on my bike with me, I might get to the bottom of McLuhan’s claim that we would reside in the media, and understand what the hell I’m doing with a Twitter account!


  1. Anonymous says:

    Nicely done

    Great interview. I like the filming towards the end when your very attractive neighbour comes into focus. Incredibly erudite description given the earlier beer consumption.

    Like the new (holding) website. Look forward to the book.


    • Steven says:

      Re: Nicely done

      Why thank you so much! I almost cried when he showed me what he had pulled off, with a simple SLR, no microphone, no lights, no nothin’. “It’s what I do,” he replied, which makes sense: his background is film and TV production. Makes me wonder what it is that I “do” — write and gives lectures I guess. So we’ll all do what we’re able to, given this fixation so many of us have upon cycling (and occasionally the girl at the next table).

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