The Behooving Moving Head Badge and Colour Scheme

If you must know, CB King and I are actually at the stage of building prototypes of Behooving Moving’s first bike, that will of course win best in show at NAHBS in 2012, make CB and I rich not only in the sense of a rich life in cycling, make you rich (in the sense of a rich life in cycling, only, I’m sorry), and be in production long after CB and I have departed to that macadam road in the sky where cyclists read poetry and drivers and others read prose (thanks Billy Collins for that last line).

Last night the Hon. Hamish and I—with Hamish holding the pencil—discussed a range of possible head badges, doodles of which we commit to you now (click the image above left to inspect). If you will ignore the cat’s arse, elephant’s arse, erect penis and Y-fronts, and turn your attention instead to sketches resembling the Miverva Obelisk, Atlas holding a bike wheel, Samothrace’s wings on a bike wheel, and that cliched bit of heraldry in the upper right corner, you will glean some sense for the soup of ideas in the air. Then, on the right, you will see the result of my own doodling today. And there you have it, the head badge that will feature on all of our bikes. Our dream is merely that it appear as the merest of sparks, in the dazzling light of head badges of ages past, a sample of which I present below, sourced from the Velo Base head badge gallery.  

As to colour schemes, it is my view that polished stainless and/or aluminium did not how how silver it was, until it was set beside white or cream. 


  1. Anonymous says:

    In Facebook parlance I ‘Like’ the Behooving badge!
    Is that a Toad of Toad-hall reference?What a perfect role model for prospective purchasers! I don’t think of elephants when I think of cycling, and the bit down the bottom looks like a car bonnet? (add a hyper-charger?)

    You could include some icon of suburban Australia such as the Hills Hoist or Victa lawn mower, perhaps on fire or in toads talons envoking something like:

    Googling for the relevance of 1896 I happened upon a rather interesting post here:

    • Steven says:

      you’re killing me sir. Killing me. Making me laugh when upstanding heraldry really should be far more sober an enterprise. Hyper-charger indeed! Precisely! Perhaps, I am thinking, it should be a hills hoist carousel, with happy kids swinging on bikes rather than horses. A delirious post-modern phantasmagoria! And isn’t that a great article you found about Brisbane! Thanks Gus.

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