“You’ll smile like a kid.”

I never received hate mail before meeting this guy, and having him mention my blog on his. People actually follow his blog, just to leave nasty comments, then go hunting for anyone with whom he is affiliated, such is the depth of mucho man idiocy among those who think cycling should be reserved for zen masters. I can only imagine how much hate mail Mikael must receive, all from cry babies, who fear an influx of regular people using bikes to go shopping will mean they are no longer Rambo. A Rambo doll should come free with every ProBikeKit order, to keep these dills happy.

http://www.inframe.tv/filmProject.aspx?id=26
The line Mikael uses in this clip (shot in Melbourne last year, I believe), asking you to think back to when you were a kid, and used your bike for getting around, is one I’m hearing quite often. It’s like a whispering of something unthinkable, like deposing the aristocrats and letting the people rule Russia or France. Why can’t we be kids? Why can’t we be kids! Why must me own cars, and pay rego, and get the wheels aligned, and pay for parking before returning to our vehicle on level Orange 3, and proceeding to the boom gate, then joining a jam somewhere underground.

From the splash page of Bowery Lane Bicycles:
“Remember the feeling of freedom and excitement you had as a kid when riding a new bike? You can feel that again, with our vintage-inspired cruisers.
My friend in New York, David Holowka, said something similar when I put him on the spot for a remark while we were riding around Prospect Park a few weeks ago: “You’ll smile like a kid.”  If I were a marketing genius, and maybe I am, I would say that this phrase, “You’ll smile like a kid,” with some kind of picture of a bicycle, could start something big.

httpv://www.youtube.com/watch?v=8aBmMRwhuvc

6 Comments

  1. Anonymous says:

    It is odd how some people on the web seem to attract that hatred, their fans have a love/hate relationship with them. I totally agree with Mikael’s philosophy, that you just get out and ride, you don’t need to have special clothes to wear at all. And that this makes for better cities, there is nothing enticing about being in a traffic jam. Riding gives every day a little bit of fun, fresh air and exercise, but then I am preaching to the converted on here ..

  2. Anonymous says:

    For me, Mikael is the Morrissey in the bike world. He turns bicycles into poetry through pictures and words. Anyone with a soul and heartbeat can related to it. Those ‘Rambos’ you mentioned are mostly girls blouses draped in hi-tech gears. You never see a single lycra fiend or hipster in the dead of winter in London. Because they all go hiding under duvets. Anything below 18C is just too nippy for them to be cool.

    I do A LOT of shopping on my bicycles (see damning evidence on my blog: http://myordinarybicyclelife.com ), and I wear heels and many other anti-aerodynamics clothing items. So people like me probably make them cry a lot. Well, TOUGH.

    • Steven says:

      Ah brilliant! For the record, I’m into the bike racing scene, but I only wear that gear for what it’s intended, actually racing. Likewise, the racing bike, that indeed I have a more utilitarian view of, than my commuting Velorbis, which turns more heads by far. On these rainy cold nights (winter here now) I’m afraid I look even worse than I must look on race day, with waterproof socks under my boots, MC Hammer pants and the Everest special gore tex jacket. I have a long way to go, see. Kinda sad really 🙂 But inside I’m happy, and proud, and way too self satisfied! Love your blog too! Am indeed honoured that you have dropped by 🙂

    • Anonymous says:

      The pleasure and the privilege is mine. And of course, I do recall reading your review on your Velorbis. I commute on one as well (Dannebrog) as you see on my blog. And fair enough, lycra is for racing just like tutus are for ballet. Wouldn’t make sense if you interchange them… or would it…? Nice quiff by the way.

    • Steven says:

      I need styling advice!!!

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