It’s like Earth Hour, only more useful. It’s like a critical mass ride, only effective. The world’s biggest, completely unorganised, mass cycling rally will happen wherever you are, on March 20, between 6 and 7 pm. Why? Because you will be riding your bike.
Ride how you like, where you like, with whom you like, or ride alone. Just get on your bike and pedal the sucker. By doing so, you will be showing the world our staggering numbers, and unspoken yearning for safer, more edifying, cycling conditions.
Media inquiries can be directed to me, Steven Fleming, +61 (0)422486271 (just not when Eastern Australians are sleeping), although really, there is no story here for traditional media to get a shot of. “The revolution will not be televised”. There is a rhizome order to this, as there is to cycling. “Bike Hour” is not a registered trademark, and any attempt to make it one, will be cursed. And yes, you can reproduce any image. Here are hi-res versions of the posters. Here is a Facebook event page: tell all your friends! Follow @BehoovingMoving for occasional updates on twitter.
Do you have something to donate as a purse? In March 2012 Artist Mike Rubbo awarded one of his bicycle-theme artworks (value AUD$500) to the best amateur clip showing how they spent Bike Hour. Here it is: