Maarten Woolthuis

maarten-1Maarten Woolthuis is passionate about finding key triggers and insights that lead to greater bicycle ridership. As a consultant in behavioural change, Maarten rolls out integrated Bike-to-work programs through Toury—the cycling game—within companies, cities and regions. As a co-founder of CycleSpace, Maarten takes care of servicing delegations, knowledge exchange, programming, research, planning, and administration in order to deliver on a vision of cycling leadership as partners with the City and Metropolitan Region of Amsterdam.