Geek is so Chic

A niche cycling market crying out for analysis is the one that makes you look like a young le Corbusier, a flatbar in one hand, Nietzsche’s Human, All Too Human in the other, reading while you ride, making love while you ride, to so many geek girls Sartre would blush. You can see the appeal!
   
The look is fixie meets Bauhaus. All must have a Brooks leather saddle. Companies like Sogreni exist just making minimalist looking chain guards and bells. The only thing stopping me from adding such a bike to my quiver, is I could not stop at one, and would have to start buying Ralph Lauren vests, for which I don’t have the money.
Can I ask readers to help me think through the cultural forces driving this bike niche?

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