Does it matter that it’s made in Taiwan?

or for that matter, does it matter that your Stella Artois beer was brewed under license in Australia, not Belgium? 
Daily, thousands of bikes are shipped from Taiwan with decals to imply they were made somewhere else. Often too, they get the stickers slapped on once they arrive, stickers like: "made in Denmark", for instance. 
The current fashion for lugged and braised frames, because they bespeak being made in "real" countries like England, America, Germany, etcetera, is rather like the fashion for beers actually brewed in countries we would like others to think we go every year, skiing or some shit. "Oh I drink this all the time when I go to Bavaria darhling!" 
Nonetheless, the connotative meaning of such a linguistic sign as "Bianchi" does—I know from first hand experience—add about 30% to the value of a bike. Primrose paid $800 for her Taiwanese made Bianchi, $100 more than she might have paid for a no-name equivalent. The funniest part, is the closest her bike has ever been to Milan, is Taiwan! It got shipped this way, not that way.
I have since added a gen-light, to connote Europe's short days in Winter, and the universal sign for all prestige bicycles: a Brooks leather saddle. All in all, we're looking at a rather convincing contrivance, no?



  1. Anonymous says:

    Dear Behooving,

    A mutual mate, the Scoop put me onto your blog and I love it. Ahh the Taiwan issue. I am a mountain biker and ride a high end Giant. Some might argue bland, uncool and over produced, however I love the fact that I have paid only for a top frame and top specs and not a cool sticker of a niche US brand that was probably manufactured in Taiwan anyway. Johnnny USA on his overpriced north shore boutique bike might scoff at my uncoolness, but hey I have more money to spend on expensive imported beers which I buy only at Dan Murphy’s on pension day.

  2. Anonymous says:

    ah, it does Behoove one to engage in some intelligent discourse. Thank you so much! May I draw your attention to, whose sticker on a works-burger full carbon mountain bike brings its price in under 2K. The big Taipei trade fair is on soon in March ( , where I’m told the actual bike makers pedal (boom boom) their wares to the brand-men. But I think I would rather know what really went in meat pies, than how the bike business actually operates.
    I understand too, that mountain biking is between you and “the nature” (as I believe Scandos call it – we say “the bush”). But don’t you find your comrads in bush-bashin’ taking the whole cave man thing a bit far, with their hairy legs and BO, wiping their bums with our gum leaves etc.? Tell me, those types ride Huffy’s, don’t they, not Giants.
    Thanks again! 🙂

  3. Anonymous says:

    Your knowledge of Scandospeak is almost as impressive as your knowledge of the Swedish/Danish town cycle trends. I particularly did like the reference to the Kronan of which I was/am a proud owner. Be not afraid of your bush bashing breathren. If you ventured into our muddy but well scented cave you would be surprised to find some who are shameless groomers, men who find the sculpted form of their oiled and glistening calves mesmerising. Yes, we are in the minority, but not by much and we grow by the day.
    Cell Bikes and Huffy’s? Wash your mouth out!

    • Steven says:

      There is a literary voice, and the beginnings of a sense for meter, in this particular fan’s writing. Without even “upgrading” my livejournal membership, I would already seem to be reaching my target audience. Thanks google. Nice work.

    • Anonymous says:

      Google is unarguably a great source, but the Scoop is better…..long live the GIANT [and the Scoop, for he is all that is good]. I probably should register so that you can recognise my posts, but then I lose my smart arse anonymity.

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