Somehow, I did always suspect my hand-held iPhone cinematography style, would inspire a world wide sensation. Witness Twitter Star Brian Jones, as he employs the style while riding through crowds at Womad last week. Now for those wishing to ride the wave of this filmic genre, here are the signature traits of the style: 1. try to capture footage of your own feet, and at least your own chin, if not your whole face; 2. mention me, and or the concept of cycle-space; 3. don’t fall off, and; 4. don’t be ashamed of banality! Thanks to social media, banality really is the new black. We watch more banal clips, read mor banal text, and view more banal images, than ever before, and do not suffer in the least as a result. Actually, it is probably good for us.